Vitality is topical and important. ING takes this topic very seriously and offers a WQ-program (Wellbeing Quotient) to their employees and costumers to let them life a more vital life.
ING challenged us to make the ING’S WQ-program more playable for employees and costumers.
How do we introduce the attendees of the program to the four pillars of the WQ-program; EAT, MOVE, SLEEP AND RELAX. We found a way to turn the four pillars into pro active components of the program. In addition we designed a vitality booth in Copenhagen with personalized WQ score reports and different key points of attention.