We developed a personalised escape room for Thales. The escape room is used as a recruitment tool, but also to draw attention to cyber security. Visitors are immersed in the fictitious government agency named Staatswaterrijk. All systems are down, and visitors have to reboot the systems with an anti-hack feature. Players work with tablets, USB sticks and in a complete VR environment to find the way out. An exciting and insightful experience, guaranteed!
For Thales France, we developed a duplicate of the Dutch escape room, with its own look & feel. The kick-off took place during Vivatech 2018. The escape room is used to draw attention to cyber security and can be booked all year round.
At the Thales stand, visitors of the RSA® Conference 2018 had the opportunity to experience the cyber escape room. We used the existing game and developed a new ‘black box’ design for the exterior. It was a fantastic customer journey, including an impressive stand design, a preview video, an actor and giveaways. The purpose of the escape room is to make people more aware of the need for cyber security.
At the Infosecurity 2018 event in London, Thales UK arranged to use our cyber escape room. Just like Thales USA, The UK division made use of the ‘black box’ design, an adapted stand design, the briefing video, an actor and giveaways. The purpose of the escape room is to make people more aware of the need for cyber security. A fantastic concept!
You will generally see our Thales Branded Booth in the Netherlands and France. We use the Branded Booth at trade shows, company visits and internal events in combination with our Thales Cyber Security escape room.
We set up our Virtual Reality roller coaster at the Cyber Security Week in The Hague. Like the Thales escape room, it was also fully personalised.
Awards & Nominations
The Thales escape room has received several nominations since its launch in 2017, and it has won a bronze medal and an award!
– Thales International Best Practice Award 2017/2018
– The Innovation Manager Awards (Nominated)
– Digital Communication Awards (DCA) (Nominated)
– C&IT Awards (C&IT Magazine Events) (Nominated)
– Campaign Event Awards (Nominated)
– International B2B Marketing Awards (Nominated)
– Field Marketing & Brand Experience Award 2018 (Bronze)
– Thales InnovAwards (Nominated)
– The Drum Experience Awards / Experiential Brand Activation at a festival or large-scale event of the Year (Nominated)
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Have you heard about our VR experience? Watch the sneak preview here.